Why filenames matter for SEO

Google reads image filenames as a relevance signal — especially for image search and local results. A file called plumber-repairs-sink-austin.jpg tells Google exactly what the image shows and where; IMG_0412.jpg tells it nothing. Every SEO checklist recommends descriptive filenames, but renaming dozens of photos by hand is tedious — this tool does a whole folder in one go.

Good filename habits

Keep names short and honest: describe what's actually in the photo, add your city for local SEO, use hyphens between words (Google treats hyphens as spaces), and skip special characters. This tool applies all of those rules automatically — type naturally and it produces clean, lowercase, hyphenated names.